Lendingblock are a technology startup bringing securities lending to digital assets. They are disrupting finance by moving traditional tools into the world of cryptocurrency. After raising $10,000,000 in their ICO we were engaged to refresh their brand, marketing website and design their MVP trading platform.

Designing a platform from the ground up

We worked with Lendingblock's in-house product management and development teams to create wireframes, designs and specifications. The platform includes trading, orders, loan lifecycle management, settings and team management features.

Over 10 sprints we delivered an MVP platform ready to onboard users and begin generating revenue.

Creating an intuative trading interface

Using insights and feedback from professional traders we created an interface that improved upon current trading platforms. In the future this will include modular and customisable interfaces.

Designing beyond launch

Beyond the core functionality of creating loans the user can make deposits, manage their organisation, explore loans and more. We focused on creating a product architecture and visual language that could scale up after the MVP was launched.

Redefining the brand for launch

Once the platform was designed we were tasked with upgrading the brand and collateral assets to appeal to institutional clients.

The redefined Lendingblock brand leans upon the codified language of finance, including cityscapes and workers, but cuts through with a refreshing colour palette and visual language.

Marketing the platform

After the rebrand was complete we were tasked with creating the marketing website. Working with a financial copywriter, we designed a website that simplifies the technicalities and explains in layman's terms how the platform works and how it could benefit them and their bottom line.

Thank you

If you are interested in working with us please get in touch at hello@sonntag.studio